If you are a webmaster you must have come across the terms “no-follow”. There are two tags to pay notice to them. They are “do-follow” and “no-follow”. The search engine like Google put into practice the attribute “no-follow” for link tags. Earlier search engine follow all the links and all of them send one link juice but as the blogging and link building become popular all webmasters come across a problem of submitting fake links to their website.
It is a link just like another link but in the search algorithm it is not considered. It means if a no-follow link is no then it would not help you to get you a high page rank. It will not send one link juice and will not help you in any way. Generally, webmasters to promote their website put the link in other website’s comments. In is discarded by the search algorithm and the link juice will not send to increase your page rank.
Do-follow links on the other side are the links that send one link juice to the website and increase your page rank. So, it seems that we should always use “do-follow” links but there are reasons to use no-follow tags. Suppose, there is sponsor on your website who paid you to increase his traffic but you do not have to send link juice to his website. So, just simply put rel=”nofollow” in the anchor text. It will do the rest work.
Does nofollw link will consider as a backlink
The search engine will not count “nofollow” link as a independent backlink. The search engine will completely ignore it.
There is another reason you should use nofollow tags. If you will not use rel=”nofollow”, there are very higher chances that google will penalize you and you will see a sudden decline in your page rank. Many website got hit by a penalty now a days for selling and buying links on other websites
You can simply find the nofollow link.
1. Right click on the website
2. Click on the “Page Source”
3. Press right click again or press “CTRL + F” and type rel=”nofollow” in the find texarea.
4. You will seek all the attribute with the no-follow tags.
So, now you have clear idea when and how to use nofollow and dofollow tags. Be vigilant to use dofollow tags because you do not want to hit by a penalty.
You should always make the rel=”nofollow” unless someone is not willing to pay for it. If there are too many internal links on your website or any page of your website you can negate them by making them nofollow too.
Keep in mind that by making the link nofollow Google remove that link from their database so you should not make every link nofollow at least the link which is related to your website. The other search engine like Bing does not follow all these criterion but most people use Google and it is advisable to go with Google standards.
Now you know the difference between nofollow and dofollow tags, you can use according to your requirement.